November 16, 2010
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RSS訂閱已死,Facebook資訊興起
什麼是RSS？以下是維基條目的介紹：
RSS（Really Simple Syndication, 簡易資訊聚合）是一種消息來源格式規範，用以發佈經常更新資料的網站，例如部落格文章、新聞、音訊或視訊的網摘。RSS文件（或稱做摘要、網絡摘要、或頻更新，提供到頻道）包含了全文或是節錄的文字，再加上發用者所訂閱之網摘佈資料和授權的元數據。網絡摘要專業層面能夠者自和閱讀網摘的使動地發佈他們的資料，同時也使讀者能更夠定期更新他們喜歡的網站或是聚合不同網站的網摘。RSS摘要可以藉由RSS閱讀器、feed reader或是aggregator等網頁或以桌面為架構的軟件來閱讀。標準的XML檔式可允許資訊在一次發佈後透過不同的程式閱覽。使用者藉由將網摘輸入RSS閱讀器或是用滑鼠點取瀏覽器上指向訂閱程序的RSS小圖示之URI（非通常稱為URL）來訂閱網摘。RSS閱讀器定期檢閱使是否有更新，然後下載給監看用者介面。[全文連結]
其實睇唔明是正常的。簡單來說，RSS就是一種格式，方便不同的程式或閱讀器抽取文字及圖片資訊。市面上比較多人用的RSS閱讀器是Google Reader，又或者一般瀏覽器附設的閱讀器，即是這個icon：
RSS雖然叫做"Really Simple Syndication"，但其使用者方面的應用一點也不Simple。要把報紙、blogs、網站內容以RSS格式訂閱，要click的制不少，對於一般用戶來說，要click三個制以上，又沒有統一易記得介面和步驟的東西，一定紅不起，頂多只能在熟練的網絡用戶群之間流行起來。你問問身邊常閱讀RSS的人，如無意外應該都是I.T.方面比較熟練的人。
雖然RSS在用戶端流行不起來，但在content providers（例如bloggers和寫稿人）一方則仍然是一個很好用的技術，事關當他們刊登文章的地方已經不再局限於一個blog，而是會好幾個不同的地方(例如Google Pages, Twitter, 微博, 甚至iPhone/Android/Symbian的apps)同步出現，RSS就是最容易在不同渠道同步發放資訊的技術。
咪住，唔知什麼是Google Reader？那很正常，因為事實上「最多人用」的閱讀器Google Reader，其實也不是很多人用。早陣子，Google Reader的師父Bloglines結束，就是標誌著RSS訂閱模式之死。有人說這是blogging文化之死，其實不然。死的只是技術和平台，但blogs仍然有生存空間，不過運作模式必須跟隨社交網絡轉變。
我的結論是，RSS未死，不過它只能在content providers一方繼續發揮功用。以前我們曾經寄予厚望的RSS訂閱模式，已被Facebook的「喜歡(Like)」「分享(Share)」和「動態消息(News Feed)」功能取代，現在最多人用的模式(不是指少數的網絡達人或geek界朋友)，就是：
開電腦-->開Facebook-->睇動態消息(News Feed)-->有過癮或有意思的內容就"Like"或者"Share"，讓它出現在朋友的News Feed裡面
這個”Feed-Like-Share”的過程，簡單容易，只要click兩click便行，不用記什麼RSS訂閱的規則，電腦技術最普通的用戶也做得到。在這種新資訊流通模式下，作為content providers的bloggers朋友／公關公司／NGOs／企業marketing單位，想要得到Facebook網民的注意，就要在這模式上多做功課了。
Bloggers依舊在，只是平台和技術幾度夕陽紅而已。
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Comments (18)
1. Bloglines未死 http://techcrunch.com/2010/11/04/exclusive-bloglines-will-be-resurrected-by-iac-funded-merchantcircle/
2. Facebook 沒有分類功能, 冇mark as read, 睇news好混亂
庫SIR，我想追問：
但facebook其實係一個幾「自閉」的環境，基本上，要add左friend先睇到、留到言、share，或其他動作。對比之下，blog就開放得多，係任何環境唔駛login都睇到同留到言。
係呢個角度睇，facebook一日做唔到rss同blog的優點，rss同blog係唔係都仲有佢既生存空間？
Love you blog, Kursk, keep it up!
RSS and RSS collective readers like Google reader, provide us with a very efficient way to explore the web by assorting the unlimited amount of info in a clean and neat fashion, it is a gift from above for those who care to squeeze the most useful info out of the shortest time. While Facebook is a great derivative in sharing information and has a much deeper reach in the general Netizen public, I would say that, at least in near future, the positioning of Facebook may not allow a radical change that will enhance its information assortment prowess for such a move may alienate the exiting users who like to keep it simple and easy to use.
IMHO, their functions and positioning don't exactly overlap, so FB as a replacement to RSS ain't happening soon and I would say that they will both continue to thrive in their own spheres for quite a while....
p.s view from an avid Google reader user
響facebook睇news feed 好多事係一日前的old news.
"早陴子，Google Reader的師父Bloglines結束 ", 係唔係"早陣子"?
i have produced some teaching materials for my boss for a lecture on RSS, i had not any RSS subscription before that (well...once, when i tried google reader when it came out)
so through the production of the materials and teaching notes i learnt the concepts and mechanisms of RSS in blogging and podcasting, which i think is a very good concept; yet, as u said these feed readers and the subscription process are a bit complicated to use to ppl which are less competent in using computer
yet, at the same time, i concur with Imh0088 's view that their functions and positioning dont overlap; in facebook the control of what to appear on the news feed is very much dependent on your friends, whereas in your own RSS reader u hv full control
to make RSS popular, i think it needs to be more simple
and browser integration is crucial in this simplification process
it would be perfect that, when u click on a RSS/feed, it is automatically subsribed (think xanga subscription)
in fact, internet explorer has this functionality however despite the east subscription process its rss reader is horrible
rss對好多人係好難用,但如果有用開rss的人,一定知道fb係取代唔到rss的資訊整合性...fb充斥太多沒用的垃圾資訊
Facebook News Feed 同 RSS Feed 有個好大既分別
FBNF 不會把所有朋友/page 既update show 出黎，而且當同時有大量update既時候會變成洗版
所以即使我在Facebook like 了庫大的page或加了庫大做朋友，如果不是主動去click入去，未必一定可以看到庫大的文章(除非facebook frd 入面有大量人一齊share)
但Rss Feed(或者Google Reader)也有一個很大的問題，就是如何將Feed Share俾其他人（特別是沒有訂閱RSS習慣的人）。
@艾利諾 -
1. 早果輪我睇d tech網站又話bloglines玩完, 原來有人救。Thx for your info! 2. RSS如果識得用,的確係好好用。可是大眾用戶掌握唔到, 幾好用都冇用。
@kimkim_or -
facebook的確係「封閉」,但當愈來愈多人share來share去,同埋d圈子同圈子之間會有一些weak links, 個封閉既空間其實已經好大了。不過, 始終blogs或者專題網站仲有生存空間, 因為你唔放野響公海,其他人就唔會share到去facebook同twitter。
@lmh0088 -
我其實睇Google Reader既時間多過用FB, 其實RSS識用係幾好用, 可以幫我好方便閱讀大量資訊。
@felix -
所以即日鮮新聞其實好靠用戶既share先會重覆出現響FB既feed。
@addie1125 -
right, 打錯字。已改, Thx!
@dreamfordream -
Agree,RSS同FB功能上唔算重疊, 不過前者真係響用戶端流行唔起。相信你都有同感--要解釋俾一般人聽RSS點用, 係好困難既事。
@Kalan -
同意。對於我地呢類用戶黎講,RSS係好好用,幫到我地短時間閱讀大量資訊。呢個算係一種experienced users同一般users既數碼鴻溝了。
@ckakei -
同意。我個list有過千人,FB news feed既洗版情況非常嚴重, 所以我其實主要係用Google Reader的。不過對於friend list只有幾十人既朋友黎講, news feed已經足夠。
嘗試過用RSS，不過睇落成個LIST長到呢……又唔識點更新，好快放棄
@ckakei -
Agree and you may want to try an add-on called Google Reader plus for Chrome, it has a click-to-share function that allows you to share what u have just read on facebook. But again, google should have made it as a default function in google reader if it really like to bridge the gap between RSS and facebook.
@kursk -
this concept of 數碼鴻溝 that u mentioned is indeed a very serious one.
Although good quality information swims and bad quality information sinks in a truly information free flow environment, FB is an half-enclosed circle in the sense that your exposure of info is limited to the existing network you have (which constituting component very much depends on one's exiting taste, preference and background). I wouldsuggest that, as a result of cursory sharing of info with doubtful sources/shaky analysis of issues and lack of analytical training on the part of the readers/sharers , averages netizens who only rely on facebook to take in info will tend to experience an "gabage in, gabage out" stalemate or information/intellectual blind spot.
If the above leads to the situation that the right will get righter and the left will get lefter; question is, will Facebook accelerates the magnitude of social disputes and disagreements ?
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